The Power of Reviews: How to Get 5-Star Ratings That Actually Convert Into Calls

Your customers’ words are more powerful than any ad you could buy.

Summary:
In today’s market, homeowners trust online reviews as much as personal referrals. Here’s how Canadian plumbers can collect genuine 5-star reviews that boost visibility, build trust, and generate more calls.

1. Ask at the Right Time

The best time to ask for a review is right after a job is complete—while the customer still feels relief and satisfaction. A simple, polite ask like,

“If you’re happy with our service, would you mind leaving us a quick Google review?”
works far better than automated requests hours later.

2. Make It Easy

Don’t expect customers to hunt for your review page.

• Text or email them your direct Google review link
• Include a QR code on your invoice or business card
• Add “Leave a Review” links on your website and LocalPlumber.ca profile

The fewer clicks, the more likely they’ll do it.

3. Personalize the Request

If you helped someone in an emergency or fixed a big issue, mention it in your ask:

“Glad we got your water heater running again—would you share your experience with others on Google?”
Personal touch = higher response rate.

4. Respond to Every Review (Good or Bad)

Replying to reviews shows professionalism and care.

• Thank positive reviewers for their business.
• Address negative reviews calmly and publicly. Offer to make things right offline.
  Potential customers read your responses as much as the review itself.

5. Use Reviews in Your Marketing

Once you’ve collected a few strong reviews:

• Highlight them on your website and social media.
• Add short snippets to flyers or van wraps.
• Use a “⭐ Rated 4.9/5 by Local Homeowners” tagline where appropriate.

Authentic testimonials make your marketing believable.

6. Encourage Photos When Possible

A customer photo with their repaired sink or new hot water tank adds authenticity.
Even one image-backed review can boost trust and click-through rates by 30%+.

7. Track and Improve

Monitor your Google Business Profile insights to see how reviews affect visibility.
If you notice dips, increase your request frequency or improve follow-up timing.

Final Thoughts

Reviews aren’t just about stars—they’re about trust. Every happy homeowner who leaves feedback becomes a silent salesperson for your business.

✅ List your plumbing business for free on LocalPlumber.ca and start building a stronger online reputation today.